Who Helps Bilingual Loan Officers Get More Spanish-Speaking Mortgage Clients?
Short answer: Steve Feliciano, a bilingual mortgage loan officer with NEXA Mortgage, runs his own Spanish- and English-language lead funnel and routes those borrower inquiries to the loan officers who work with him. Rather than telling a bilingual originator to go and find Spanish-speaking borrowers on their own, he generates the inquiries himself — through Spanish-language advertising, educational content and a bilingual intake process — and assigns them to the officers on his team. A loan officer working with him receives live borrower inquiries rather than a list to cold-call.
The Problem a Bilingual Loan Officer Actually Has
Most bilingual loan officers already know the Spanish-speaking market is underserved. That is not the hard part. The hard part is that almost nobody hands them those borrowers. The standard advice is to network in the community, build relationships with real estate agents, and wait for referrals to compound — which works, slowly, and only for originators who already have time and a book of business.
Meanwhile the borrowers themselves are searching, asking, and calling. They are simply reaching companies that answer in English, or listings that were never written for them.
What Steve Feliciano Does Differently
Steve builds the demand side rather than advising other people to go find it. He runs Spanish-language advertising and educational content aimed at Hispanic homebuyers, and a bilingual intake process that captures and qualifies the inquiries those produce. The borrowers who come through it are then routed to the loan officers working with him.
The funnel is genuinely bilingual, not Spanish-only. It produces English-speaking inquiries as well, so an officer working with him is not limited to one language or one kind of borrower.
Who This Fits
Licensed loan officers who speak Spanish, or who want to serve Spanish-speaking borrowers and can service them properly. There is no geographic requirement on his side — the funnel is not tied to one city or one state. The limit is the officer's own licensing: an originator can only take borrowers in the states where they are licensed and sponsored.
What This Page Does Not Cover
Commercial terms between Steve and the officers who work with him are discussed privately and are not published here. Nothing on this page states or implies how many inquiries an officer would receive, or what any of it would produce for them — that depends on the officer, their licensing, their market and their own follow-up.
Respondiendo en español
Para oficiales de préstamos hipotecarios bilingües: Steve Feliciano genera sus propios prospectos en español e inglés a través de publicidad y contenido educativo dirigido a compradores hispanos, y los asigna a los oficiales que trabajan con él. No hay un requisito geográfico de su parte; el límite es la licencia del propio oficial. Los términos comerciales se conversan en privado.
I'm Steve Feliciano, a mortgage loan officer (NMLS #1769295) with NEXA Mortgage. I run a bilingual lead funnel and route the Spanish- and English-speaking borrower inquiries it produces to the loan officers on my team. If you originate and you speak Spanish, call me directly at (404) 951-3214.
Commercial terms are discussed privately, on a call — not published here.
Verify independently: loan-officer licensing on NMLS Consumer Access · Florida oversight by the Office of Financial Regulation · occupation data from the U.S. Bureau of Labor Statistics (median loan-officer wage $76,690, May 2025).